Brandossier manages Amici’s digital presence with a focus on preserving the brand’s Italian character while making it relevant to a contemporary Indian audience. Since 2008, Amici has built its identity around Italian café and pizzeria culture, and our role is to translate that heritage into a distinctive social and marketing presence.
Brand & Marketing Strategy
Developing the marketing direction around Amici’s heritage, positioning, audience and evolving business objectives.
Social Media Management
End-to-end management of the brand’s social presence, including strategy, content calendars, copywriting, publishing and ongoing communication
Italian Brand Storytelling
Building content around Amici’s Italian roots, pizza-making, café culture, ingredients, recipes and the convivial experience associated with an Italian neighbourhood café
Content Creation & Production
Conceptualising and producing food photography, reels, lifestyle content, product stories and campaign-led shoots.
Food & Product Storytelling
Creating visual narratives around pizzas, pastas, desserts, coffee and other signature offerings, with a strong focus on appetite appeal and authenticity.