We study the market before we build the marketing.

From conducting Wagamama’s India market-entry research with its international team to developing whitepaper research and marketing insights for SupplyCopia in healthcare, our work combines category mapping, competitor intelligence, audience behaviour, digital presence, social media benchmarking, brand positioning and share-of-voice analysis.

Across every brand we work with, we assess what competitors are communicating, where they are investing, how audiences are responding, which channels are driving visibility and where the whitespace lies, turning market intelligence into actionable marketing strategy.

WAGAMAMA | INDIA MARKET ENTRY & STRATEGY

Conducted an in-depth Mumbai market and consumer study for Wagamama in collaboration with its international UK team, supporting the brand’s India market-entry strategy. The work covered consumer demographics and dining behaviour, category and competitor mapping, market opportunity, pricing and positioning, digital and social media benchmarking, location dynamics, audience profiling and whitespace analysis. The research helped translate Wagamama’s established international proposition into a relevant India strategy while retaining the brand’s core identity.

SUPPLYCOPIA | HEALTHCARE MARKET RESEARCH & THOUGHT LEADERSHIP

Worked extensively with SupplyCopia, a U.S.-based healthcare supply chain technology company, on market research, industry research and B2B thought-leadership marketing. The work included developing research-led whitepapers, industry articles and strategic content around healthcare supply chains, procurement, data visibility, cost optimisation and emerging technology. The objective was to translate complex healthcare and supply-chain intelligence into credible content that could engage hospital leaders, healthcare decision-makers and industry stakeholders. SupplyCopia positions its research and whitepapers as industry insight for healthcare organisations and supply-chain leaders.

ESTATE COSMETICS | INDIA MARKET LAUNCH

Developed the India market research and go-to-market strategy for Canadian beauty brand Estate Cosmetics, working closely with the brand’s promoters and international principals to define its positioning, target audience, competitive landscape and market-entry approach. Led the brand’s India launch strategy and market activation, introducing its vegan, cruelty-free and accessible beauty proposition to the Indian market. The brand officially debuted in India at Cosmoprof Mumbai in 2023. (admin.indiantelevision.com)

SHAKE UP COSMETICS | MARKET & CONSUMER RESEARCH

Conducted market research for Shake Up Cosmetics to understand the men’s grooming and beauty landscape, defining the target consumer, key demographics, consumer profiles and portfolio opportunities. The research mapped evolving grooming behaviours, category preferences and competitor positioning to help shape a more relevant product and marketing strategy for the Indian market. Shake Up’s proposition centres on simplified skincare and makeup solutions designed specifically for men.

BURT’S BEES | MARKET RESEARCH & BRAND STRATEGY

Conducted market research for Burt’s Bees to support the promoters’ India market strategy, mapping the natural and conscious beauty category, target consumer profiles, competitive landscape and potential category positioning. The work focused on identifying the right consumer opportunity and defining how Burt’s Bees could establish a distinctive position around nature-led, effective and consciously made personal care. Burt’s Bees’ brand proposition is built around ingredients from nature, responsible sourcing and conscious product development.

NATURTINT | INDIA MARKET LAUNCH & STRATEGY

Led the India market study and launch strategy for Naturtint, working closely with the promoters and international principals to assess the competitive landscape, consumer opportunity, category dynamics and brand positioning. Naturtint is a Spanish haircare and hair-colour brand from Phergal Laboratories, known for its ammonia-free permanent hair colour and nature-led formulations.

The strategy focused on identifying the right Indian consumer, establishing Naturtint’s position within the growing clean and conscious hair-colour category, and building a market-entry roadmap for its launch in India.