Kofuku is a strong example of how Brandossier operates as an extension of a brand’s core team, taking ownership of the marketing function across strategy, creative, communication and growth. As the fractional marketing lead, we work across the full marketing ecosystem, from brand strategy and campaign planning to design direction, social media, content, influencer marketing, PR, CRM and customer engagement.

Our role has extended beyond day-to-day marketing to supporting brand expansion and new-location launches, including the launch of two Kofuku locations. We work closely with the leadership and operations teams to plan launches, build market awareness and create the communication strategy around each new location.

The scope also extends into HNI and corporate dining, private tables, events and celebrations, catering, collaborations and experiential marketing, creating new occasions for customers to discover and engage with the brand. On the digital side, we manage the brand’s social presence, content strategy and creative direction while using influencer and UGC campaigns to build reach and social proof.

CRM and loyalty form another important part of the ecosystem, helping the brand move beyond acquisition and build stronger relationships with existing guests through customer communication, retention and engagement.

From strategy and market expansion to design, content, launches, events, HNI engagement, catering, CRM and day-to-day marketing execution, Brandossier works as an integrated extension of Kofuku’s team, bringing together the people, partners and capabilities required to keep the brand growing.

In short: we don’t just market Kofuku. We work alongside the team to build the business.