UGC CREATORS AND INFLUENCER MARKETING

We have built an extensive creator network across Delhi, Gurgaon, NCR, Mumbai, Bangalore and Goa, with a curated pool of approximately 1,000–1,500 influencers and content creators across each market. Our network spans HNI bloggers, food and lifestyle creators, niche communities and UGC specialists, allowing us to match every brand with creators who are relevant to its audience, positioning and campaign objective.

From identifying the right creators and negotiating collaborations to briefing, content creation, amplification and campaign management, we handle the process end to end. We work across both barter and paid collaborations, depending on the creator, campaign requirements and availability, while using UGC to extend the life of each collaboration beyond the creator’s own audience.

For the brands we manage, influencer marketing is integrated into the wider social strategy rather than treated as a standalone activity. We amplify creator content across the brand’s digital ecosystem, build momentum around launches and campaigns, and identify high-performing collaborations that can be repurposed into further content. Several of our creator collaborations have achieved viral reach, helping brands move beyond their existing audience and generate organic discovery, conversation and social proof.