We build and manage social identities that are aligned with the larger brand strategy, from defining content direction and communication pillars to developing campaigns, managing communities and shaping day-to-day digital presence. Our experience spans hospitality, food, lifestyle, luxury retail and home brands, with work ranging from social strategy and content calendars to creative direction, influencer collaborations, launches and ongoing brand management.
Managed the brand’s social media end to end, from content strategy and creative direction to content production, publishing and day-to-day brand communication. Built a consistent digital presence around food, experiences, new launches, events and seasonal campaigns, with the objective of driving engagement, visibility and brand growth.
Managed Kofuku’s social media presence across its Pan-India portfolio of five pages, maintaining a consistent brand identity while adapting content to individual markets. Our work covers end-to-end social media management, from strategy, content planning and creative direction to food shoots, reels, campaigns, influencer collaborations, publishing and day-to-day brand communication. The focus is on building Kofuku as a distinctive Japanese dining brand while driving visibility and engagement across markets.
Managed social media strategy and content for Ebisu, creating a premium digital identity around Japanese dining, business dining, celebrations and beverage culture. From campaign concepts and food shoots to reels, collaborations and publishing, the focus was on building a distinctive and consistent brand presence.
The social identity focuses on the spirit of a neighbourhood pizzeria: approachable, energetic and centred around great pizza. We translate the brand’s food-first personality into engaging social content while keeping the communication connected to its international identity.
The challenge was to translate a globally recognised culinary philosophy into a social presence relevant to India. We developed content around food, accessibility, cooking and the experience of dining, while maintaining the warmth and personality associated with the Jamie Oliver brand.
Built the brand’s digital presence from the ground up, taking its social media from launch to an established brand identity. Our work covered social strategy, content pillars, creative direction, photography and reels, content planning, publishing, campaigns and ongoing brand communication, creating a distinctive digital identity for the brand from day one.
A brand rooted in Italian café and pizzeria culture, Amici needed a social identity that felt warm, authentic and distinctly Italian. We shaped the visual language around the brand’s heritage, food, interiors and convivial café culture, translating its legacy into contemporary social content while keeping the communication recognisably Amici.
A contemporary food brand with a focus on accessible, experience-led dining. We developed its social presence around food, ambience and everyday dining moments, creating a visual identity that feels fresh, inviting and relevant while staying true to the brand’s personality.
As Head of Marketing, we transformed the brand’s marketing strategy from the ground up, redefining its communication, positioning and digital direction. After moving to Brandossier, we continued managing the brand for two additional years, carrying the strategy forward across social media, content, campaigns and ongoing brand communication.
For Foyer, the challenge is to turn editorial content into social storytelling without losing its depth. We adapt features, stories, personalities and visual content into formats designed for digital audiences while retaining the publication’s editorial character.
For Amaara Home, we translate the beauty of the physical product into an equally considered digital world. Content focuses on interiors, styling, craftsmanship and lifestyle, creating an aspirational visual narrative while staying true to the brand’s aesthetic.